Birmingham Museum and Art Gallery is run by Birmingham Museums Trust and features a collection of international importance, covering fine art, ceramics, metalwork, jewellery, natural history, archaeology, ethnography, local history and industrial history.
The Trust wanted to be able to engage with a non-traditional client base, as well as promote its event space to increase community engagement and commercial revenue.
When the museum was forced to close due to the Covid-19 pandemic, we worked with the Trust to create a stunning virtual reality tour, encompassing over 40 galleries.
We hosted the interactive walkthrough on our cloud-based platform, enabling users to access the tour via mobile, tablet, laptop or VR headset. Interactive ‘ScanTags’ were integrated to enrich the walkthrough, embedding various multimedia materials to maximise educational value.
We also supported the Trust with their social media campaign and data analytics to maximise engagement.
Services used
We provided the Trust with a powerful tool for communicating with visitors and remote stakeholders, bringing together the Museum’s existing multimedia content into a user-friendly virtual space.
Using ‘ScanTags’ we transformed the Museum’s Staffordshire Hoard exhibition, turning the space into an interactive multimedia hub by embedding photos, videos, audio files and written descriptions.
After it was launched, the interactive tour attracted over 100,000 visits over a 25-week period.
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